Pulling all your chapters or affiliates together around a consistent brand identity will increase your brand recognition and impact.
Continue readingRebranding Challenges: Getting Chapters/Affiliates to Buy In
How to Create an Effective Tagline
Your nonprofit’s tagline helps make your organization more memorable. Craft it carefully.
Continue reading13 Reasons to Change Your Nonprofit’s Name
Changing an organization’s name may seem daunting, but doing so can make its mission clear and revitalize its outreach efforts.
Continue readingHow a Competitive Review Can Give Your Nonprofit an Edge
Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term sustainability.
Continue readingIn-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name
Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.
Continue readingA New Name Can Give a Charity a Louder and Clearer Voice
Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.
Continue readingDeveloping a New Name for Your Nonprofit
If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.
Continue readingTo Mimic Another Nonprofit’s Name?
Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This article provides an answer.
Continue readingTime for Your Nonprofit to Change Its Name?
There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.
Continue readingChanging the Mission and Updating the Brand of an Established Nonprofit
How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.
Continue readingReligious Nonprofits Are Rebranding to Attract Wider Audiences
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.
Continue readingAsk the Expert: Should We Change Our Name?
I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a part of your customer base to gain more customers is worth a name change?
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