Wake up your brand.
Engage your audiences.
Raise more money.
For three decades, we’ve helped nonprofits transform their brands, break through plateaus, and grow revenue dramatically.
43%
increase in average donation
61%
increase in total raised
Doubled
amount raised from lapsed donors
Exponential Growth:
$38M to $118M in 4 Years
Fresh and innovative approaches to this organization’s marketing, fundraising, and communications resulted in successful campaigns and drove annual revenue exponentially.
Reinvigorated Marketing:
400% Return on Investment
A comprehensive approach to marketing and fundraising is helping this nonprofit elevate its credibility and drive fundraising success with the best results in its history.
Is Your Nonprofit Leaving Money on the Table?
If your brand feels fuzzy, your message isn’t landing, and your fundraising is falling short, we can help.
How We Do It:
We Find the Constraint and Fix It
You’re not short on effort. We find what’s holding you back, fix it, and make sure your strategy, story, and fundraising work together.
1. Focus: Solving the right problem before doing more.
2. Story: Helping people understand why you matter.
3. Engagement: Turning communications into relationships.
4. Support: Turning belief into financial commitment.
5. Alignment: Making the pieces pull in the same direction.
The Behavioral Science Behind Everything We Do
When you know what motivates people to act, you can raise more money. Our Actionology™ Fundraising Model draws on dozens of psychological principles, organized into six steps, to help you connect with your audiences, make offers they respond to, and write messages that move them to give.
FREE DOWNLOAD
Our Clients
Is Your Brand Holding Your Organization Back?
Here are 10 ways to wake up your brand.
Branding Examples
Revitalizing a National Disability Network
Research Institute Gets Independent Brand
Updating an Aging Organization
“Howard Levy and the team at Red Rooster Group have impressed us at every turn.”
— Lisa Wixon, MusiCan
What do you need help with?
Let’s Talk!
Whether you want to engage audiences, improve your brand, or raise money, we’re here to help you achieve your goals. We’re located in New York City and work with organizations across the United States and the world. Start the conversation.