Resourcing Publication Helps Buying Agents Gain Credibility

CLIENT: International Merchandise Group

With changing political climates and increasing demands from retailers, helping apparel companies in the United States to source manufacturing overseas is no easy feat. To help executives understand the complex issues involved, we created this newsletter for the International Merchandise Group. The newsletter was unique and helped establish credibility for the company as experts in overseas sourcing and manufacturing.

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.

WEBSITE: Friends of Karen

Friends of Karen  |  http://friendsofkaren.org

We have updated the branding for this nonprofit organization and developed a new website that helps drive their online donations. The site features the new logo and tagline that we developed and is oriented around the needs of potential donors to drive online fundraising as well as toward families that may need the service. The homepage features a rotating series of images and quotes to convey the invaluable help that Friends of Karen brings to families in need, and the site features a media section with newsletters, news coverage, photo gallery and videos. The site also features an events section and online donation system that works through Acceptiva to accept online donations and handle online registration for events. This nonprofit website is designed in Drupal with a full content management system that allows the organization to update content on their own.

Read the full Nonprofit Branding Case Study.