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I Help New York Logo After Hurricane Sandy

Homage to Milton Glaser’s famous I Love New York logo, showing support for proving help to victims of Hurricane Sandy.

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The Many Ways to Unify Your Nonprofit’s Brand

These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.

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Urban Bloom Logo

This logo is for Urban Bloom, a nonrpofit that we named. The organization helps create sustainable cities by conducting training on green job opportunities. We also developed their website.


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The logo was selected for the book Logo Lounge Volume 7.

  • See our list of awards and publications.
  • See other logos.

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.


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Westbridge Academy Logo

Logo for a nonprofit special needs school. See the full case study.

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Presentation Explains the Benefits of Branding for Nonprofits

Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.

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Camps Pequot & Sherwood Logo

Logo for a nonprofit camp.

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Use Icons to Tell Complex Stories

GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – a nice way to present a lot of information in a useful way. Nonprofits can similarly use this system to showcase specific services for various audiences or convey the benefits of particular programs.

SOURCE: greendepot.com

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