You will attract better partners for any project if you start with a good RFP, one that lays out exactly what you need and when you need it.
Continue readingA Good RFP Attracts Better Partners for Your Project
7 Tips for Taking Great Photos
When you take photos for your nonprofit, focus! Not just the camera but your attention to detail, such as these 7 tips for high-quality photographs.
Continue readingHow Do You Get Staff Buy-in for Your New Brand?
Building a brand is a team effort. Do you know how to get your team motivated to keep your brand vital?
Continue readingGreat Photos Don’t Just Happen: They’re Planned
If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.
Continue readingWho Needs to Hear Your Nonprofit’s Message?
Look beyond your usual circles when targeting audiences for your nonprofit’s messages. You may be overlooking people who can make an important contribution to your nonprofit’s success.
Continue readingNonprofit Goals Determine Marketing Strategy
In your rush to hit “send” on your nonprofit’s e-newsletter, don’t forget why you send it out in the first place. Marketing outreach should further your nonprofit’s goals, not end up in Junk mail.
Continue readingDo Nonprofits Really Need a Brand?
Branding isn’t just for businesses. Nonprofits need to build brands, too, as successful ones already know.
Continue readingHow to Conduct a Brand Workshop for Your Nonprofit
What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.
Continue readingThe 4 Ps That Build Nonprofit Brand Equity
Make sure your nonprofit gets noticed. Nurture your brand!
Continue readingBuilding a Case for Support
Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.
Continue readingDesigning with Cultural Considerations
Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics and target a larger audience. In this article, we discuss understanding cultural meanings of various symbols, and how this affects the implementation of appropriate marketing strategies.
Continue readingSo You Have a New Logo. Now What?
In addition to serving as the key identifying mark, your organization’s logo can tell people a lot about your organization, its values and philosophy. But that’s only half the story. Once you have a logo, how do you use it? This article explains.
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