This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.

If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.

How can your nonprofit organization stand out and create a breakthrough brand? This article describes three key ingredients.

How to Discover What You Need to Know to Grow Your Nonprofit

This article explains how you can define your nonprofit’s value, both internally and externally, by researching what similar organizations are doing, how they are doing it, and whether or not your nonprofit has what it takes to stand out and build a following.

The Board’s Role in Managing Your Nonprofit’s Brand

If you have heard of the Red Cross, then you know the power of a strong brand: instant recognition and strong fundraising appeal. But powerful brands don’t just happen, they need to be nurtured. And boards can play an important role in building their nonprofit’s brand so that it engenders trust, inspires donations, and can be leveraged for corporate sponsorships. This article describes the 4 roles that your board can play in managing their nonprofit’s brand.

Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1.  Through a celebrity, personality or spokesperson that embodies your vision. Jimmy Carter has been bringing credence and visibility to Habitat for Humanity since [...]