GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – a nice way to present a lot of information in a useful way. Nonprofits can similarly use this system to showcase specific services for various audiences or convey the benefits of particular programs.

SOURCE: greendepot.com