Amidst all the recent financial gloom and doom, I thought it’s worthwhile to report a blip of good news on the fundraising front and relate the lessons that can be learned from it. The New York Times reported today that its Neediest Cases Fund has increased its contributions significantly over last year. The number of donors has jumped 53% from 2,955 to 4,518, and the fund is $500,000 ahead of where it was this time last year (a total of $3.7 million was raised so far). Apparently the heightened awareness of the needs of those living in poverty has touched the middle class, despite their own financial concerns.

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