In engaging a humorous approach, this ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract, and showcases the range of benefits in a friendly way.
Continue reading
Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.
Continue readingThese is nothing healthier for a democracy than transparent communication and a two-way dialogue. Unfortunately, mass advertising does not allow a means of exchange, at least not formally. But that hasn’t stopped New Yorkers from responding. In this feature, we showcase some witty, wry or poignant retorts to insipid advertising slogans.
Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to generate the intended result. Here’s why and what they could have done instead:Continue reading
I did a double-take when I got on the shuttle at Times Square – it appeared that the entire subway car was made from wood. I was elated until I discovered that the plastic-wrapped seats and walls were an advertisement for Swiffer reading: “So fresh. So clean. You’ll want your floors all around you.” The only problem was, the actual subway floor was the only surface that wasn’t covered. And it wasn’t fresh or clean, and no one would want that all around them.
WAKE UP CALL: Don’t let your out-of box thinking cannibalize your message. Make sure your main proposition comes through clearly.