Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.

Peerfinder was developed as a technology to help business owners find each other at conferences. Red Rooster Group developed the logo, website and advertising to promote this professional service. The logo features two “e”s turned in to mimic people meeting, and the ad shows the concept of 2 people finding each other in a crowd, and [...]

This ad promoting an online building management tool, introduced in the early days of the internet, takes a human approach to technology with a friendly illustration emphasizing personal connection.. Links See more ads. See business marketing case studies. Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and [...]

Ad promotes fast-growing general contractor.

Marketing program promotes all aspects of the business.

These is nothing healthier for a democracy than transparent communication and a two-way dialogue. Unfortunately, mass advertising does not allow a means of exchange, at least not formally. But that hasn’t stopped New Yorkers from responding. In this feature, we showcase some witty, wry or poignant retorts to insipid advertising slogans.

Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to generate the intended result. Here’s why and what they could have done instead: