• Wake Up Your Brand!
Description
This hands-on session is designed specifically for small and mid-sized nonprofit organizations. Facing increased pressures from all sides, it is more important than ever for organizations to distinguish themselves and to have a compelling message that appeals to members and donors. This seminar will help you to:
- Understand what branding is all about
- Learn how to review your brand
- Differentiate your organization from ones with similar missions
- Tell your organization’s story to appeal to donors
- Use images effectively to attract attention and convey your message
You will also learn:
- The elements of an effective organizational name
- The role that logos and icons play
- How effective taglines can help your organization
You will see examples of branding campaigns, participate in a hands-on activities to clarify your organization’s brand, and get to “Ask the Expert” your branding questions.
Duration
This session can be presented in 3 hours with hands-on participation, or in an abridged version for 60 or 90 minutes.
Who Should Attend
Executive Directors, Marketing and Communications Staff, Development Directors, Board Members
Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.LINKS
