Business Marketing

Helping Business Reach Their Customers

Red Rooster Group brings 20 years experience in promoting all types of businesses including business-to-business and professional services. We have promoted businesses services with a full range of marketing services, including marketing strategy, website design, naming and logo design, advertising and email marketing, with an emphasis on results. Some examples.

360 Cookware

Repositioning a Product Line: When this Midwestern pot company wanted to enter the sophisticated New York market with their line of waterless cooking pots, we repositioned it as vapor cooking with the headline, “Vapor Cooks Better” to arouse intrigue, and developed effective event promotional emails, brochure and posters. The successful event led to a New York retailer picking up the product line. See the case study.

AC Lion

Recruitment Marketing: We developed the marketing sales materials to explain the offering of this recruiting firm to owners of medium sized businesses.

Aurora Software

Technology Marketing: We created a brochure and sales kit to explain this complex software that consolidated data for stock trading desks.

Behrman House Consulting Group

Launching a Business Service: When this 100-year old publisher decided it was time to provide consulting for nonprofits, Red Rooster Group created the branding, brochures and displays to announce the venture. See the case study.

Cablevision

Sales Force Email: When Cablevision needed to promote its video on demand services to potential advertisers, Red Rooster Group created the email newsletter templates that sales people could use to explain the opportunities.

Con Edison

Business-to-Business Marketing Campaign: Red Rooster Group was selected to promote Con Edison’s Small Business Energy Efficiency Program through a range of marketing tactics including sales kits, advertising, posters, direct mail, and small business case studies. We were also tapped to create the promotional campaigns for Orange Rockland, the energy supplier in the those New York counties. See the case study.

CPA Directory

Launching a Portal for the Accounting Industry: Red Rooster Group was asked to design a web portal for the accounting industry. We designed a website with an interface that allowed people sort through all 400,000 CPAs in the United States using various criteria, and for accountants to access an unprecedented amount of content. We also handled all the marketing for the venture including the branding and presentations that led to $1.5 million in investments in the company, and the national advertising campaign, direct mail, and sales kits, that garnered sponsorship from GE Financial, DLJ Direct, the DIME bank and others.

FivePoints Compliance

Branding & Promotion for a Tech Start Up: To promote this technology start-up, Red Rooster Group created the overall brand, logo and sales kit that established the company’s credibility. We promoted a kick off event targeting CIOs through trade ads, printed invitations and online promotion. The highly successful event drew a crowd of over 100 C-level executives earning the tech firm key introductions to their market.

HealthiNation

Branding & Affiliate Marketing: The largest producer of health and wellness videos needed help positioning their business to attract more affiliate partners for distribution and advertising and turned to Red Rooster Group. We created dynamic marketing sales pieces and presentations as well as branding for their YouTube channel. See case study.

Innovative Hiring Technologies

Recruiting Firm Website: We designed this website for a recruiting firm with content around all areas of the firm’s business as well as a full-service job search engine and database, with template and administrative access for the firm’s 14 locations across the South, as well as various keyword and search criteria for job seekers.

Jason Gardner Photography

Photography Website: We created a website for this photographer by creating a distinctive look, but kept it understated enough so that the photography stands out. The elegant interface allows for multiple means of navigation among dozens of photos in an organized fashion. See the case study.

Kardz.com

E-Commerce Site: We designed the look of this e-commerce website that allowed consumers to purchase a gift and match it with a greeting card from a selection of cards. We handled all marketing for the company including brochures to raise funds, print advertising, online promotion and affiliate marketing.

Kraft Hardware

Increasing Sales: We were brought on to reverse slumping sales for this kitchen and bath showroom, and created an ad campaign that increased sales 30% in sales within the first 6 months. See the case study.

Marketcom PR Firm

Business-to-Business Branding & Website: As the public relations landscape has shifted in the digital era, and the financial services sector has become less stable, this PR firm specializing in financial firms, needed to diversify its client base. We developed the tagline, “Whatever your story is, we can help you tell it” and developed a new logo and website to help them appeal to a wider audience. See the website.

Maxus Group

Business-to-Business Marketing: Starting out in one sector and evolving to handle technology and other positions, this recruiting firm needed help. We developed branding to unify their 5 divisions and created marketing materials to explain their services to their different audiences.

Mindshare Ventures

Building Demand: We worked with this conference producer to promote audio/visual expositions nationwide, and increased their demand to grow from 3 to 10 conferences over a three year period.

Monmouth Custom Builders

Increasing Sales: Over the past 7 years, we have worked as the marketing partner for this high end residential contractor, developing their brand, marketing, and website that helped the company grow from $7 million to more than $20 million in sales through recession years. See the case study.

Nancy Koltes at Home

Creating a Strong Brand: When this retail chain approached us, they were in the early stages of building their brand. We handled all of their marketing and national advertising to help them grow from 4 stores to 7. See the case study.

Pan Am Mortgage

Business-to-Business Marketing: This mortgage broker wasn’t the largest in New York City, but we staked their brand around “Integrity first,” and created business-to-business, and business-to-consumer advertising, email newsletters, and customized booklets that helped the agency establish a solid reputation and relationships with real estate brokers to give them the inside track on deals. See the ads.

Peer Finder

Developing a Website for a Tech Start Up: Red Rooster Group developed the branding, website and advertising to launch Peerfinder, a technology service that connects technology conference attendees with each other.

Reelz Channel

Direct Marketing: To help this cable network break through to programming decision makers at the major cable operators like Time Warner, the Moss Appeal agency turned to Red Rooster Group to bring to life a direct mail kit that not only opened doors for their sales people, but won a major cable industry award. See post.

Reflexions Data

Marketing Sizzle: When this web development company approached us wanting a folder with inserts describing their technical expertise, we knew they needed more sizzle to appeal to the designers they were targeting. We created a brochure, postcards and proposal system that distinguished their firm and helped them open doors to design firms and corporations. See the brochure.

Schiffmiller & Company

Branding a Financial Firm: This multi-disciplinary financial firm needed strong branding to introduce insurance and financial planning as it expanded from its roots in accounting and tax preparation. We created a color-coded system to distinguish the services.

SilverCarrot

Business-to-Business E-Commerce Site: We designed this business portal for corporate buyers to allow their clients to select premium items for various categories of merchandise (for example, access to anything in the $30 category).

StratX

Corporate Branding, Website & Marketing: When this global consulting firm needed to update their brand and website, they turned to Red Rooster Group. We updated their logo, designed their website to present the firm as a leader in business simulations, and developed their sales materials and presentation template to attract new corporate clients. See the case study.

Surrey Equities

Recruiting Investors: Over the years, we have designed numerous brochures and pitch books to promote various commercial real estate properties to potential investors. For each one, we focus on the unique attributes and make the particular features clear and compelling. See the sheets.

Video Tek

International Advertising: This manufacturer of audio-visual testing equipment needed to distinguish itself to networks like NBC, so we created an ad campaign that highlighted their reliability at the critical moments of broadcasting. The campaign ran in the North and South American markets. See the ads.

LINKS

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.