This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.

This video shares the three key components to building a successful brand for your nonprofit organization. Presented by Howard Adam Levy, Principal of Red Rooster Group, Branding for Nonprofits. Watch our other nonprofit branding videos.

Establishing Nonprofit Brand Credibility This video discusses the importance of establishing brand credibility for your nonprofit brand as well as the importance of speaking with authenticity. Presented by Howard Adam Levy, Principal of Red Rooster Group, Branding for Nonprofits, as part of the Nonprofit Wake Up Call Nonprofit Branding Video series.

To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding. We are launching the series with our first video: Why Branding Matters to Nonprofits. Visit our YouTube Channel to watch these videos: The Board’s Role in the Nonprofit [...]