Social media is time consuming. Is it really worth the effort? It depends. If used in the right way, it can be a great tool to recruit volunteers and donors. If you are a small or medium-sized nonprofit with a limited marketing budget, you know social media is the way to go. However, social [...]

There’s a lot of buzz about social media, but are small and medium sized nonprofits actually making money through social media? We scoured the web for examples and organized them into one document for easy access. You’ll find case studies of nonprofits using social media as well as for fundaising events and resources on corporate [...]

Is your website doing all it could to explain your mission, galvanize members and generate support? I addressed this issue at a seminar at the Support Center for Nonprofit Management yesterday. We reviewed the participants’ websites and looked at common cause of homepage failure for nonprofits:

At the CT Association of Nonprofits 6th Annual Conference, Ami Dar, the founder of Idealist, spoke about using online tools to communicate more effectively within an organization. His 70-person company uses Google Docs to share documents and Skype to hold video calls with each other around the world, using the internet and avoiding phone bills. He urges [...]

Darren Ernest, President of 74 Marketing, shows how different forms of social media (such as blogs, video, social bookmarking, document sharing) all drive traffic to your website. His tips for using social media: Have a strategy. Have a measurement plan – know what do you want to accomplish Integration – blog is the hub, drive [...]