Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.

If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.

Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This article provides an answer.

There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.

How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.