A $6 million nonprofit loses all its funding overnight. What should it do? Red Rooster Group provides our recommendations.

Our partnership promotes the Center and offers discounts and services to its members.

Administrators tell me all the time that communication with the board is essential. In practical terms, what does “good” communication or “constant” communication mean to you? How do you achieve that? How do you know when you’ve achieved “good” communication?

Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.

How do you measure the effectiveness of a nonprofit organization? In my post, Attributes of a Successful Nonprofit, I argue that low spending on overhead is not the way to measure the worthiness of a nonprofit, and suggest new criteria for donors to use in evaluating a nonprofit organization. A reader asks: “How would you objectively measure attributes like “lifecycle preparedness” and “organizational authority,” as just two of your 12 criteria?“

Financial information does relate in any way to an organization’s effectiveness. This type of guide based solely on financials is a disservice to donors as well as to the entire nonprofit sector by perpetuating the notion that nonprofits are better if they spend less on overhead. Financials have no relation whatsoever on the type of [...]

Nonprofits often brag that a high percentage of their money goes directly toward services – with a low percent toward actual overhead and fundraising costs – as this insert in a direct mail piece shows. However, rather than benefitting nonprofits, this strategy only undermines nonprofits’ ability to fundraise and to plan for success.