This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.

These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.

This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.

How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.

New marketing materials help chapters explain mission. Read CASE STUDY.

Three logos designed by Red Rooster Group were selected for inclusion in the book Logo Lounge Volume 7, featuring the best logo designs of the year. See the logos.

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.