Green Marketing
Solar Sign
19th Aug 2010Posted in: Blog, Green Marketing 0

We created a sign to educate park visitors about how the solar-powered lamps work.

See the Film FUEL This Weekend
22nd Sep 2009Posted in: Blog, Green Marketing 2

Last night, I saw a film called FUEL that explored how we can break our addiction to oil and adopt  alternative energy sources in particular bio-diesel fuel grown from soybeans. I strongly urge you to catch it at its short run in NYC.

Attracting Sponsors for a New Environmental Event

A new environment event attracts sponsors through effective design.

The Moment of Now Conference 2008

On October 24, 2008, the Columbia School of Business held a conference titled “The Moment of Now: Market Innovations in Social Enterprise” to explore themes in the emerging sector of social enterprise. In this session on Cultivating Effective NGO-Business Partnerships, Gordon Peterson (second from left),  VP of Corporate Social Responsibility for The Timberland Company, squared [...]

Social Entrepreneurial Sweet Spot

At a recent Green Marketing Group gathering convened by Les Judd of Green Bouroughs, a monthly gathering of environmentally-minded business owners to help each other share ideas and grow our business, Kerry Gillick-Goldberg, VP of PR for The Business Development Group simplified the essence of small business marketing as the intersection among three variables: what you [...]