This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.

These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.

The unique folds on this brochure for a Jewish educational nonprofit organization allows the user to see all the panels from one side of the paper.

Aimed primarily at Pratham’s larger donors, we gave the 2010 Annual Report a more professional and dignified look. To emphasize the impact of the programs, we paired large photos showing educational issues in India with quotes about education.

Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.

If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.