Articles

Board members do more than govern. They are also guardians and ambassadors for the brand.

The success of any project begins before the project starts, with a clear plan for communication and decision-making.

You will attract better partners for any project if you start with a good RFP, one that lays out exactly what you need and when you need it.

A radical proposal to limit the lifespan of new nonprofits to 10 years. This would focus new organizations on adopting innovative ideas in order to actually solve a problem, rather than in merely [...]

We get a lot of calls from well-intentioned individuals wanting to make a difference in the world. That's great. We need more caring people making a difference. We don't necessarily need another [...]

These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.

If your organization is considering changing its name, there's a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if [...]

Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This [...]

There are many reasons that you nonprofit's name might need to change. This article describes 15 possible reasons.

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, [...]

Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of [...]

Developing effective messaging for your nonprofit is essential in helping donors understand your organization's importance and its impact on society. But the understanding has to start within [...]