Waking Up Your Marketing : Non Profits Graphic Design : RedroosterGroup.com

Our Name

So how did we come up with the name Red Rooster Group? Because we wake up your marketing! That’s the short answer. The long answer is that it met our naming criteria. That story provides an instructive look at developing an effective name.

Metaphor

First, the rooster itself acts as a metaphor for what we do: wake up your audience. As a communications firm, we create awareness about what you do. So we immediately liked that this could be descriptive in a metaphoric way.

Symbol

From the visual point of view, the name Red Rooster Group features a physical symbol (the rooster), which was appropriate for a company that creates visual identities. This also makes it easy for people to remember. It also has the color red, which is not only bright, but also commands attention.

Legibility

From the linguist point of view, the name is easy to read and pronounce. When we hatched the business, in the throes of the dotcom era, companies were busy creating high-tech names that were unpronounceable and indistinguishable. The lexiconic naming theory was in full swing, and we wanted a name that was made of real words, not pieces such as comp, sys, gen, ex, net, etc. The word “red” also provides a nice alliteration with letter “r” in “rooster.”

Connotation

We also liked all the positive connotations that supported what we do. Consider the things it suggests:

A new day rising (in line with our philosophy that every day can be better than the next and suggests a positive future).
Working hard (the rooster is up early and consistently).
Taking pride in the work (the strutting around).
Direction: as the most common finial for a weathervane, the rooster points you in the direction you need to be successful.
A creative firm that is fun to work with.

Adaptability

Another attribute of the name is that it is adaptable to growth. As new strategies and technologies emerge, we can continue to evolve our services to meet our clients’ needs without having to rename the company. It is also adaptable to other ventures we may want to pursue in the future, such as Red Rooster Publishing, Red Rooster Music, etc.

Ubiquity

The name Red Rooster Group also has an added benefit of sounding ubiquitous. People think they have heard of us in cases where perhaps they haven’t actually, so we seem larger than we are (which is worth the occassional inquiry if we are associated with a restaurant chain, which to the best of our knowldege, we are not.)

Availability

And finally, it was available as a URL.

So there you have it. If this fascinates you as much as it does for us, you can find read more about naming your organization.

If you feel that your organization’s name is not as effective as it can be, contact us to discuss the options.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.