| Services Businesses and nonprofit organizations face similar marketing challenges in today’s world: how to differentiate themselves from the growing legions of competition, how to make their offers compelling for their audience, and how to do more with less. As a full-service marketing design firm, Red Rooster Group helps businesses and nonprofit organizations to achieve their marketing goals. We take an integrated approach to marketing — we help to formulate your message, develop your marketing strategy, create your branding and print and online materials, and actively promote the business through advertising, direct mail or online media. Our key services include: Market Research: Interviews with staff, board, clients, community leaders and partners to assess perceptions, strengths, weaknesses and identify opportunities, review market trends, competitors and other factors that would affect the branding and marketing. Marketing Strategy: Establishing key messages, determining the best approaches for creating visibility using various media tactics including direct mail, email, social media, public relations, etc. Organizational Branding: Refining the key message and upgrading the visual identity, logo, color palette, establishing a family of typefaces and graphic treatment for use of images, electronic graphic files, usage manual. Websites: Upgrade or redesign of website to accomplish objectives in general professionalism and visibility, client usability, create interaction with the agency, develop and resource center for the community, position as experts to the media and policy-makers, etc. Print Materials: Writing, designing and producing organizational collateral: folders, brochures, newsletters, donor kit, etc. Electronic Media: Development of email campaigns, podcasts, discussion boards, and use of social media, etc. Online Promotion: Paid advertising, search engine optimization and keyword campaigns. Communication Infrastructure: Establishing templates and systems so that staff can create materials, review of email system and other communication process to create efficiencies and developing protocols. Process Management: Eliciting buy-in from key members, managing the creative and implementation process, providing staff communication and training about importance and implementation of branding elements, managing the brand launch.
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