This ad campaign for Pan Am Mortgage takes an unusual approach by presenting their mortgage brokers as allies of real estate brokers. The ads describe the mortgage brokers understand the real estate brokers’ perspective and can help them close the sale with potential homeowners. The clothing metaphor and clean layout helps Pan Am stand out in real estate publications such as The Real Deal, which are typically crowded with photos of building, and stakes a clear point of differentiation for the firm.

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