CLIENT: Westbridge Academy
After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.
New Name & Logo
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
Brochure
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
Website
The website portrays a fresh new look and helps keep parents and educators at the school districts informed about school activities and news related to special needs education. An easy to use website promoting the right qualities of the school features a calendar of events, photo gallery, and a blog.
Newsletter
The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.
Fundraising Event Invitation
The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.
Links
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
