CLIENT: Americraft
To get modern chefs to take a new look at waterless cooking, a 50-year-old technique, we rebranded it as vapor cooking and gave it a sleek new look. We created a brochure that explains vapor cooking, displays for retail stores, and an email invitation to promote what turned out to be a successful East Coast product launch event in New York City.
Brochure
A departure from their existing brochure which featured photos of their factory, we designed their new brochure to focus on the cookware and explain the advantages of vapor cooking.
Retail Display
Our approach helped get them break into the New York retail market. We created display signs using static and rotating acrylic displays that allowed the brand to be prominent, as well as display product information.
To promote their launch event, a cocktail party with cooking demonstration, we created this email that introduced the new brand.
Links
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
